Brand Portfolio Profile — Confidential B2B Document
Exceptional Value.
A registered U.S. lifestyle brand offering high-quality, affordable, and innovative products across wellness, shoe care, beauty, and fitness — built for scale across retail, wholesale, and marketplace channels.
Contents
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01Brand OverviewWho We Are
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02Brand StoryOur Origin
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03Mission, Vision & ValuesWhat We Stand For
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04Market PositioningWhere We Fit
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05Why Partner With XerryConThe Case for Buyers
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06Product PortfolioAll 6 Current Products
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07Product Category StrategyCategory Expansion Model
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08Retailer & Reseller BenefitsWhat's In It for You
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09Ideal Retail ChannelsWhere to Sell
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10Wholesale & B2B ProgramPartnership Structure
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11One-Page Brand SummaryQuick-Reference Sheet
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12Buyer FAQCommon Questions Answered
Section 01
Brand Overview
XerryCon (pronounced ZEH-ree-kon) is a registered U.S. consumer lifestyle brand — trademarked with the USPTO — focused on delivering practical, high-quality, and affordable everyday products across five growing markets: wellness & recovery, shoe care, beauty & self-care, fitness & grip support, and everyday household essentials.
Founded and headquartered in the United States, XerryCon is built around one simple truth: that consumers deserve products that actually work — without paying premium brand markups. The brand launched with a focused lineup of problem-solving essentials and has already sold over 3,000+ units across the USA, establishing early commercial traction on Amazon and its own Shopify-powered website.
XerryCon is not a generic private label. It is a purposefully built brand with a registered trademark, professional visual identity, and a clear roadmap for multi-category expansion — making it an ideal partner for retailers, online resellers, distributors, and wholesale buyers looking for an emerging brand with growth momentum.
What We Sell
Where We Sell
Legal & IP Status
USPTO Trademark Filed — Serial No. 99473682
Filed October 31, 2025 · Owner: Shuaib Khan
Hollywood Traders LLC — Addison, Illinois, USA
Section 02
Brand Story
"Most people don't need luxury — they need products that work reliably, feel premium, and don't disappear from shelves after one season. That's what XerryCon is for."
— XerryCon Brand Founding Philosophy
Where It Began
XerryCon was born from a straightforward observation: the everyday consumer market is flooded with disposable, low-quality products sold under generic labels — and simultaneously priced out of reach for quality-conscious shoppers. There was a clear gap between what people needed and what the market was offering.
The founders of XerryCon — operating under Hollywood Traders LLC, a registered Illinois-based company — set out to build something different: a brand. Not just a product. A brand with a name, an identity, and a long-term commitment to the customers who buy it.
Building the Foundation
XerryCon launched its initial product line with careful intent — focusing first on high-demand, repeat-need categories like shoe care, wellness recovery tools, and personal care. Every product was selected based on real consumer demand, practical utility, and the ability to deliver genuine value at accessible price points.
By filing a USPTO trademark and establishing a professional Shopify storefront alongside an active Amazon presence, XerryCon laid the groundwork for scalable retail and wholesale partnerships. Selling over 3,000 units in the U.S. market in early operations is a clear signal: the products work, and the demand is real.
Today, XerryCon is actively seeking retail, wholesale, and B2B partnerships that will accelerate the brand's reach — bringing dependable everyday essentials to more consumers across the United States and beyond.
Section 03
Mission, Vision & Values
To deliver value-driven, dependable everyday essentials — built with quality, innovation, and customer trust at the core. We make products that solve real problems, at prices that respect the customer's budget.
To establish XerryCon as a recognized household name in lifestyle essentials — a brand that consumers across the United States trust as their go-to source for practical, innovative, and affordable everyday products.
Our Brand Promise
"To make life easier, cleaner, and more comfortable — through thoughtful essentials designed for everyday living."
Core Values
Quality
Premium materials and thoughtful design in every product. No shortcuts, no compromises on the fundamentals.
Innovation
Smart solutions for everyday challenges. We build products that solve problems in ways that feel refreshingly simple.
Trust
Reliable products that consistently deliver. We earn customer loyalty through dependability, not just marketing.
Affordability
Quality without compromise on price. Exceptional value is not a bonus feature — it's a design requirement.
Customer-First
Every product decision is made with the end customer in mind. We speak to consumers as partners in smarter living.
Section 04
Market Positioning
XerryCon occupies a deliberate position in the U.S. consumer market: between the purely value-driven (AmazonBasics) and the purely innovation-driven (Anker) — bridging affordability with genuine quality and brand identity.
This is a commercially underserved position. Consumers in this segment want products that feel considered and well-made, but don't carry the markup of established heritage brands. XerryCon is built specifically for this customer profile — practical, quality-conscious, budget-aware, and skeptical of disposable alternatives.
Across the wellness, shoe care, beauty, and fitness verticals, XerryCon products are designed to compete on practical merit: they solve a real problem, they're easy to use, and they're priced for repeat accessibility.
| Dimension | XerryCon Position |
|---|---|
| Price Point | Affordable-premium |
| Quality | Functional, durable, thoughtful |
| Brand Identity | Registered trademark, consistent identity |
| Product Range | Multi-category lifestyle essentials |
| Target Market | Households, wellness consumers, professionals |
| Sales Channels | Amazon, DTC website, wholesale, retail |
| IP Protection | USPTO Trademark Filed (Ser. 99473682) |
Primary Target Customer
Adults 25–55, household decision-makers, health-conscious, online shoppers, value-seekers who don't want to sacrifice quality.
Secondary Target Customer
Fitness enthusiasts, sneaker culture consumers, self-care-focused buyers, wellness product shoppers, gift buyers.
Retail Buyer Profile
Health & wellness stores, shoe care retailers, beauty stores, fitness retailers, gift shops, specialty online resellers, Amazon/eBay/Walmart sellers.
Section 05
Why Partner With XerryCon
XerryCon is not just another product line looking for shelf space. It is a growing, trademarked U.S. brand with proven sales traction, a diverse product portfolio, and a clear expansion roadmap — making it an exceptional opportunity for retailers and wholesale buyers at the right stage of growth.
3,000+ Units Sold in the USA
Real sales traction — not just projections. XerryCon products have demonstrated consumer demand in the U.S. market through Amazon and direct sales.
Registered U.S. Trademark
USPTO Trademark Application filed October 2025 (Ser. No. 99473682) covering 3 trademark classes — giving partners confidence in brand integrity.
5 Expandable Product Categories
One brand across wellness, shoe care, beauty, fitness, and lifestyle essentials — enabling buyers to consolidate orders across departments.
Amazon + Shopify Presence
An active Amazon Brand Storefront and a professional DTC website at xerrycon.com drive consumer awareness that supports sell-through for all retail partners.
Strong Gifting & Replenishment Potential
Products like the Shoe Cleaning Kit and Face Brush are ideal for gift sets and seasonal promotions. Consumable-adjacent products drive repurchase.
Wholesale & Distributor Friendly
XerryCon is actively structured for B2B partnerships — with bulk ordering options, reseller support, and brand assets available for authorized partners.
Early-Mover Advantage for Partners
XerryCon is at the ideal stage for retail and wholesale partners to enter — brand recognition is building, product quality is established, and pricing is still flexible for wholesale tiers.
Product Roadmap Across New Categories
Planned expansion into electronics, home gadgets, and additional wellness tools means partners who join early grow with the brand across a widening range.
Section 06
Current Product Portfolio
Six active SKUs across five categories — each designed to solve a specific, everyday consumer need at an accessible price point. All products are available for wholesale inquiry.
An inflatable cervical traction device designed for neck decompression, posture correction, and therapeutic relief. Adjustable inflation allows personalized stretch intensity for home or clinical use.
- Adjustable cervical decompression
- Portable and easy to use at home
- No prescription required — accessible wellness
- Appeals to desk workers, seniors, athletes
Adults with neck pain, desk workers, remote workers, seniors, athletes recovering from strain.
Amazon, health & wellness stores, chiropractor supply, physical therapy supply, fitness retailers, online marketplaces.
High-demand wellness category. Pain relief and recovery tools are among the fastest-growing segments in consumer health retail.
Pair with the Bionic Neck Massager for a "Complete Neck Wellness Kit" — strong gift set opportunity.
A durable, self-locking mesh laundry bag specifically designed to protect shoes during machine washing. Microfiber construction cushions shoes and protects the drum.
- Protects shoes and washer drum
- Self-locking closure — secure through full cycles
- Reusable and durable
- Affordable impulse purchase for sneaker owners
Sneaker enthusiasts, households with children, anyone who machine-washes athletic footwear.
Amazon, shoe stores, sporting goods, laundry supply retailers, big-box retail, TikTok Shop.
Low price point — strong as a register-side impulse purchase or add-on to any shoe care display. High turn rate in shoe retail environments.
Bundle with Shoe Cleaning Kit for a "Complete Shoe Care Set" — strong gift and seasonal promotion potential.
A complete multi-piece shoe cleaning system including cleaning solution, microfiber cloths, and brush tools — designed for leather, synthetic, canvas, and sneaker materials.
- All-in-one kit for multiple shoe types
- Works on sneakers, leather, canvas, synthetic
- Professional-grade clean at home
- Perfect gift set product
Sneaker collectors, athletes, fashion-conscious consumers, parents, anyone who cares about footwear longevity.
Shoe stores, athletic retail, Amazon, gift shops, sporting goods stores, TikTok Shop, online resellers.
Excellent gift product and retail upsell at point of shoe purchase. High visual appeal for display. Strong seasonal performance (back-to-school, holidays).
Bundle with Shoe Washing Bag for a complete "Shoe Care & Laundry Kit." Excellent for sports specialty bundling.
A shoulder and neck massager that simulates the kneading motion of human fingers — targeting muscle tension in the neck, shoulder, and upper back areas for daily stress relief.
- Simulates real hand kneading — not vibration-only
- Dual shoulder-wrap design for even coverage
- Portable for home and office use
- Excellent stress-relief gift product
Adults with neck/shoulder tension, remote workers, stress relief seekers, seniors, wellness gift shoppers.
Wellness stores, gift shops, Amazon, health retailers, spa supply, fitness retailers, holiday gift guides.
One of the most gifted wellness product categories. Strong performance during holiday season, Mother's Day, Father's Day, and back-to-work promotional periods.
Bundle with Inflatable Neck Stretcher for a "Full Neck Wellness System" — a premium wellness gift set opportunity.
A facial contouring and lymphatic drainage brush designed to reduce puffiness, improve circulation, and support the skin's natural drainage process through gentle daily use.
- Supports lymphatic drainage and de-puffing
- Non-invasive daily facial massage tool
- Natural, no-device wellness trend
- Viral beauty tool category with high social media potential
Beauty-conscious consumers aged 20–50, skincare enthusiasts, wellness buyers, gift purchasers, TikTok/Instagram-influenced buyers.
Beauty stores, skincare retailers, Amazon, TikTok Shop, wellness boutiques, spa supply, gift shops, online beauty resellers.
Lymphatic drainage tools are a trending beauty category driven by social media. Strong organic marketing potential. High repeat gifting rate.
Bundle with a face roller or gua sha for a "Complete Face Contouring Set." Pairs well with any skincare product display.
A dry chalk grip enhancer formulated for weightlifting, CrossFit, gymnastics, and climbing — providing maximum grip enhancement without the mess of traditional block chalk.
- Maximum grip for lifting, climbing, gymnastics
- Dry formula — less mess than block chalk
- Compact and portable for gym bags
- Repeat-purchase consumable product
Weightlifters, CrossFit athletes, rock climbers, gymnasts, calisthenics practitioners, gym enthusiasts.
Fitness retailers, gym supply stores, CrossFit affiliates, Amazon, sporting goods stores, online fitness resellers.
Consumable product with strong repurchase rate — ideal for subscription models and gym supply channels. Low retail price point with consistent demand.
Bundle with gym gloves, lifting straps, or wrist wraps for a "Grip & Lift Performance Kit." Strong for gym POS displays.
Section 07
Product Category Strategy
XerryCon's product portfolio is organized across five distinct but complementary categories — each representing a growing retail market. This structure allows retailers to position XerryCon flexibly across departments and enables wholesale buyers to curate category-specific orders.
| Category | Current Products | Target Retail Environments | Expansion Potential |
|---|---|---|---|
| Wellness & Recovery | Inflatable Neck Stretcher, Bionic Neck Massager | Health stores, chiropractor supply, wellness boutiques, fitness retailers | Posture correctors, massage tools, thermal therapy |
| Shoe Care & Laundry | Shoe Washing Bag, Shoe Cleaning Kit | Shoe stores, sporting goods, laundry supply, big-box retail | Waterproofing sprays, shoe deodorizers, lace kits |
| Beauty & Self-Care | Lymphatic Contour Face Brush | Beauty stores, spa supply, skincare retailers, TikTok Shop | Gua sha tools, face rollers, skin brushes |
| Fitness & Grip Support | Max Grip Dry Chalk | Fitness retailers, gym supply, CrossFit affiliates, sporting goods | Lifting straps, grip gloves, resistance bands |
| Everyday Lifestyle Essentials | Cross-category utility products | Gift shops, general retail, online marketplaces, department stores | Home organizers, household gadgets, travel accessories |
Each XerryCon category is independently viable in retail — but together, they form a compelling multi-department brand story that gives buyers flexibility without requiring them to stock everything at once.
Section 08
Retailer & Reseller Benefits
- Multiple display-ready SKUs
- Strong shelf visual identity
- Broad consumer appeal
- Multiple gifting occasions
- Competitive wholesale pricing
- Amazon-proven products
- Professional product imagery
- SEO-ready product descriptions
- Registered brand — listing protection
- B2B support available
- Bulk pricing tiers available
- Multi-SKU ordering flexibility
- Custom quote on request
- Reseller brand assets available
- Partnership CTA and support
- Growing brand with expansion roadmap
- Multi-category product line
- Trademark-protected brand
- USA-based brand entity
- Flexible territory discussion
- Active Amazon Brand Registry presence
- Established review base
- Authorized reseller program
- Listing support for authorized sellers
- Brand content and A+ assets
- Trending lymphatic drainage category
- Neck wellness tools — high gift value
- Clean, brandable packaging
- Social media-friendly aesthetics
- Complement existing beauty ranges
Section 09
Ideal Retail Channels
XerryCon products are versatile enough to perform across a wide range of retail environments. The following channels have been identified as high-potential distribution points for the current product lineup.
Primary active channel. Existing product listings, reviews, and Brand Storefront. Ideal for authorized resellers and FBA wholesale.
Natural expansion channel for everyday essentials. Walmart's consumer base aligns directly with XerryCon's value proposition.
Strong for authorized resellers. Shoe care and fitness products perform particularly well on eBay.
High-growth channel. The Face Brush and Shoe Cleaning Kit are ideal for viral demonstration content.
Direct-to-consumer flagship store supporting brand awareness and wholesale inquiry landing.
Neck stretcher, massager, and face brush line up strongly with health and wellness retail buyers.
Lymphatic Contour Face Brush is a natural fit for beauty retailers, spa supply shops, and skincare boutiques.
Max Grip Dry Chalk and the massager line are strong performers in fitness retail environments.
Shoe Washing Bag and Shoe Cleaning Kit are natural register-side additions in any footwear retail setting.
Multiple products are excellent gift items — especially the massager, cleaning kit, and face brush.
Low MOQ options make XerryCon accessible for independent store buyers testing new brands.
Section 10
Wholesale & B2B Program
XerryCon is structured and ready for wholesale partnerships. Whether you are a retail buyer, a marketplace reseller, a distributor, or a specialty store buyer, we offer a flexible partnership structure designed to serve your specific needs.
Our wholesale program is designed to be transparent, straightforward, and mutually beneficial — with pricing, terms, and support structured to help our partners succeed.
To Request Wholesale Pricing
Contact us directly with your company name, the products you're interested in, and your estimated order volume. We will respond with a custom quote within 48 hours.
Email: info@xerrycon.com
Website: www.xerrycon.com
| Program Feature | Details |
|---|---|
| Bulk Ordering | Available for all current SKUs. Volume pricing tiers available — contact for custom quote. |
| Minimum Order Quantity (MOQ) | MOQ varies by product. Contact us to discuss options — flexible for initial trial orders. |
| Reseller Support | Product descriptions, key selling points, and positioning guidance provided to authorized resellers. |
| Brand Assets | High-resolution product images, logos, and marketing copy available for authorized wholesale and retail partners. |
| Custom Quotes | All wholesale pricing is quote-based to ensure competitive, fair pricing for each partner's volume and needs. |
| Payment Terms | Discussed on a per-partner basis. Standard net terms available for qualified buyers. |
| Shipping & Fulfillment | USA-based fulfillment. Logistics details provided at time of quote. |
| Authorized Reseller Program | Authorized resellers receive listing support, brand assets, and priority communication. |
Section 11
One-Page Brand Summary
Everyday Essentials. Exceptional Value.
www.xerrycon.com
info@xerrycon.com
USPTO Trademark — Ser. No. 99473682
XerryCon is a registered U.S. consumer lifestyle brand offering high-quality, affordable everyday products across wellness, shoe care, beauty, and fitness. With 3,000+ units sold in the USA and an active Amazon Brand Storefront, XerryCon is an emerging brand actively seeking retail, wholesale, and distribution partnerships.
Current Product Portfolio
Why Partner With XerryCon
Proven U.S. sales traction · Trademark-protected brand · Multi-category portfolio · Amazon + Shopify presence · Wholesale-ready with brand assets · Early-mover advantage for retail partners
🌐 www.xerrycon.com
✉ info@xerrycon.com
→ Contact us for wholesale pricing
Amazon Storefront available at xerrycon.com/amazon
Section 12
Buyer FAQ
Common questions from retail buyers, wholesale partners, and resellers — answered directly.
Do you offer wholesale pricing?
Yes. XerryCon offers wholesale pricing on all current SKUs. Pricing is customized based on order volume and product mix. Contact us at info@xerrycon.com to request a wholesale quote.
What products are currently available for wholesale?
All six current SKUs are available: Inflatable Neck Stretcher, Bionic Neck Massager, Shoe Cleaning Kit, Shoe Washing Machine Bag, Lymphatic Contour Face Brush, and Max Grip Dry Chalk.
Do you support resellers — including Amazon and eBay sellers?
Yes. XerryCon has an authorized reseller program for marketplace sellers on Amazon, eBay, Walmart, and TikTok Shop. Authorized resellers receive product content, brand assets, and listing support. Contact us to discuss authorization.
Can retail stores order in bulk?
Absolutely. We support bulk orders for both individual store buyers and multi-location retail chains. Volume discounts are available and discussed on a per-order basis.
Do you provide product images and marketing content?
Yes. High-resolution product photography, product descriptions, key selling points, and basic brand assets are provided to all authorized retail and wholesale partners.
Is XerryCon a trademarked brand?
Yes. XerryCon has a filed USPTO Trademark Application (Serial No. 99473682, filed October 31, 2025) covering product classes in cleaning preparations, medical/therapeutic devices, and laundry bags. This trademark protects our brand and our authorized partners' listings.
What is the minimum order quantity (MOQ)?
MOQ varies by product and is flexible — especially for initial trial orders. We encourage new partners to reach out to discuss their volume requirements so we can structure an appropriate arrangement. Contact info@xerrycon.com for details.
How can buyers request pricing?
Email us at info@xerrycon.com with your company name, the products you're interested in, and your estimated order quantity. We will respond with a custom wholesale pricing sheet within 48 hours.
Do you ship within the USA?
Yes. XerryCon operates from the United States and fulfills orders domestically. Shipping details and logistics terms are discussed at the time of wholesale quote.
Can I become an exclusive regional distributor?
Regional distribution partnerships are open for discussion. If you represent a distribution company with strong regional or national retail reach, we'd welcome a conversation about exclusive or priority distribution arrangements. Please reach out with your distribution profile.
Ready to Partner?
Let's Build Something Together.
XerryCon is actively seeking retail partners, wholesale buyers, distributors, and marketplace resellers. If you see an opportunity to grow with us, we want to hear from you. All wholesale inquiries receive a custom pricing sheet within 48 hours.
XerryCon® · Hollywood Traders LLC · Addison, Illinois, USA · USPTO Trademark Ser. No. 99473682 · info@xerrycon.com · www.xerrycon.com